Nikon thinks about the issue smartphones
Japanese Nikon marks a sharp decline in demand for all models of compact cameras in all major geographic regions, while the demand for SLR models remains stable. Nikon president Makoto Kimura in an interview with Bloomberg, said the company could begin production of smartphones to offset the fall in the sale of consumer camera models.
According to him, while the main focus of attention remains Nikon camera, but the fact remains clear - the demand for cheap camera falls, demand for smart phones with cameras is growing. Kimura said that the number of shots that make consumers using smart phones is growing rapidly and the background of the Nikon does not exclude the release of smartphones equipped with advanced photographic funkutsionalom.
However, he stressed that the release of smartphones for Nikon - this is still largely an open question. In an interview, he noted that now the low-end models Coolpix cameras are sold much worse than expected, and Nikon is considering different strategnii, naparvlennye on sales promotion. As for the Nikon in Overall, it is now about 85% of its revenues obtained from sales of cameras.
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