Microsoft executive heads Zynga

Microsoft executive heads Zynga

            Zynga company picked itself a new CEO, who will do its development in the near future and try to lift the company out of a depressive state at least to the same position held by her at the time Zynga to market. As can be seen from the official statements of the company and its new CEO is Don Mattrick, who until recently headed to Microsoft's software development for the Xbox, and was one of the senior managers of the corporation.

            Among Zynga He replaces founder Mark Pincus, who originally filed great promise in terms of development, but in the last year was a disappointment, investors unsatisfactory results of the company. According to the decision Zynga, Mattrick will lead all of the current activities, while Mark Pincus will continue to be a major shareholder of Zynga and will be led by the company's board. Zynga said in a statement that Mattrick has unique qualities - he has experience in the gaming industry in the software and in the hardware that will allow Zynga increasingly go mobile and console devices.

            "He was at one time responsible for the creation of products such as Need For Speed, FIFA, The Sims, and others. He is one of the few managers who can manage the whole cycle of product development, the game industry. Besides, he has a deep understanding of the meaning and value of network games and the importance of building quality relationships with customers, "- said in a statement Pincus.

             Prior to Microsoft Mattrick worked at Electronic Arts, he moved to Redmond in 2007, immediately taking up Xbox-direction. Analysts say that Zynga coming Mattrick - this is a positive step , but for Microsoft opposite. Especially in light of the upcoming release of Xbox One and the criticism that has already sounded to the game console.

              Newspaper The Wall Street Journal notes that the company Zynga was recently a lot of both organizational and financial problems that forced her to abandon the development of projects , turn the support of the previously created games, as well as to mass layoffs and the closure of several studios in the United States.