Friday, June 14, 2013

Published 7:50 PM by

Google expands the influence of the mobile advertising market

According to the forecast of the marketing eMarketer, Google this year will receive proceeds from the placement of mobile advertising in the amount of $ 8.8 billion - more than all other competitors combined Google and 92% more than revenue in 2012. 


In eMarketer say that it is a net revenue advertising platform, that is, after the payment sites and partner agencies. total, according to forecasts eMarketer, this year the turnover of the mobile advertising market will reach nearly $ 16 billion, that is, Google gets 56% here - stake.In 2012, the turnover of mobile advertising on Google sites totaled $ 4.6 billion, giving the company a 52% share of the market. In second place with 13% was listed social network Facebook, which over the years has increased its stake here three times. In third place with only 2.5% of the market in the U.S. is a popular Internet radio service Pandora. At Twitter - 1,95%. Besides, eMarkter notes that Google will receive about $ 39 billion in digital advertising, which is 12% more than in 2012. Facebook will receive a 5% market share, Yahoo - 2%.
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