Netflix is coming to Europe
American broadcast video service Netflix begins European expansion. Initially, the company operated only in the United States, where the market for cable TV and extra pay TV is very developed, but in recent years the dynamics of connecting new customers significantly decreased. In the second quarter of this year, the company has connected only 570,000 new subscribers in the United States, while outside the country - already 1.1 million. On leaving Netflix in Europe, industry experts said a long time ago. However, the company had no experience in the European market, and it is significantly different from America, both in terms of content and its presentation.
Nevertheless, the company's management says that now becomes important for Netflix is international expansion. Total European company plans to appear on Germany, France, Austria, Switzerland, Belgium and Luxembourg. In France and Germany, the company's services were launched on Monday and Tuesday respectively. Management believes Netflix, here is the highest in demand video broadcasting services at relatively low market saturation and high solvency of the population. example, in Germany Netflix service plans start with a mark of 7.99 euros.
Here the company will offer both content previously proposed in the United States, as well as local produce. Users can connect to the system, not only on the smart TV, but also on the PC, smartphones, tablets and gaming consoles. In addition, an agreement was signed with the operator Deutsche Telekom on connecting Netflix to its platform IPTV (French platform works through the operator Orange - Ed.). Netflix also will be offered as a separate hardware solutions.
Earlier, in a restricted mode Netflix earned in countries such as Denmark, Finland, Norway, Sweden and the Netherlands. According to the forecast of the company, due to operations in the European market Netflix can expand your customer base by 6.5 million people. Total for today Netflix about 50 million customers, of which approximately 13.8 million are outside the United States.
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