Samsung has licensed card Nokia Here
Samsung Electronics licensed the Nokia online maps Here, give a greater degree of independence from the online maps Google. As described in the company Nokia, signed an agreement with Samsung covers almost all manufactured by the Korean company devices based on Android, as well as compact Samsung devices with the operating system Tizen, including the new Gear S. Recall that the division of Nokia Here now is formally independent legal unit which has no relation to the business smartphone Nokia, bought Microsoft. In another single unit Here Nokia has been created on the basis of the direction of Nokia Mapping Service. And the last card was purchased from the company in 2007 Navteq. now Nokia Here - this is perhaps the most serious of independent competitors in Google Maps on a global scale.
Microsoft also uses the card Here now produced in smartphones Lumia. Here are also used in the navigator Garmin, system Bing Maps and Amazon Maps. Obviously, the addition of Samsung to the list - this is another attempt to distance itself from the Korean manufacturer Google and its software ecosystem. However, in practice, with the tight coupling of Android-devices Samsung online catalog Google Play rid of Google Maps of Samsung will be quite difficult. As at Google, and in Nokia say that the online mapping - it is very trudozatrtanoe business.
For example, in Google on a regular basis with about 7,100 full-time and part-time employees, which occasionally connect a further 48 000 temporary contractors be mapped all over the world. 's business model is Nokia in terms of maps based on charging for access to maps. Access this will pay for Samsung. In addition to that, the Korean company will pay in addition for an exclusive Nokia app Here for Android. Thus, for Samsung agreement Here - this is pure consumption, while Google has now earns on maps and software ecosystem.
The only bonus that Samsung gets - a key mobile software tool without Google. note that other large companies such as Amazon or Microsoft, also pay money for access to online maps. Apple is trying to create their own maps, but already from the start of the service stuffed her a lot of cones. In addition to this, Apple still can not unleash its own mapping service, despite the giant database iPhone and iPad.
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