Microsoft buys business phone Nokia

Microsoft buys business phone Nokia

Nokia and Microsoft today rocked the world of mobile technology announcement, which, in general, been waiting for a long time: Microsoft bought the whole business of Nokia to produce mobile phones. Microsoft says that in this transaction is the desire to speed up its corporate growth in the mobile market. Positions Windows Phone lately in the mobile market have improved, but an increasing proportion of the OS slowly and this is clearly not enough to compete with Android or iPhone. purchasing a business smartphone Nokia, Microsoft is actually going on the same path as the Apple - under one roof is available as a software development and hardvernye filling. In the case of Apple, this approach proved successful. During the last six months as Microsoft, and Nokia announced a major restructuring programs. For example, Nokia have been laid off almost 30,000 people, and the company became the sole owner of the business Nokia Siemens Networks. In addition, Nokia recently become much more attention to the map service, forming the basis for his whole unit Here, just the other day that showed a number of new solutions not only for smartphones and tablets, but also for the automotive industry. In turn, Microsoft announced that will focus on Internet services, as well as the production of hardware solutions. Obviously, buying Nokia Devices & Services fits into this strategy. In addition, Microsoft last week announced the departure of Steve Ballmer from his post as CEO of the company, which also indicated a desire to shareholders abruptly change the direction of Microsoft. Ballmer himself, while still remaining in the position of CEO Microsoft, in a letter to employees sent out a few hours ago, said that the purpose of the deal with Nokia - it is accelerating the growth of mobile lines. He also noted that Microsoft's strategic reorganization was announced on July 11, and even then the corporation pointed out that the issue of mobile products and services - one of the most important priorities of the updated Microsoft. Also, he said that over the past two years, Microsoft and Nokia have done a "huge and very interesting "work. He noted that just recently released Nokia Lumia smartphone 1020, although the two companies were working on it together actually, closely integrating soft stuffing with the hardware capabilities of this flagship smartphone. Commenting on the deal, Ballmer said that Microsoft will not hold any significant staff reductions and Nokia its employees, but in a part of managers and executives will be some redistribution of responsibilities. For example, the formal organizational Nokia smartphones are included in the division of Microsoft Devices, led by Julie Larson-Green, but it will not lead mobile development, and will continue to engage in Xbox and tablets Surface, while Stephen Elop, leading the mobile business at Microsoft, will formally enter in Microsoft Devices, but it will be directly subject to CEO of the corporation.