Vevo launches independent from Google music platform
Media company Vevo, founded by Universal Music and Sony Music, has become known in the market due to its partnership with YouTube, placing gisher on the popular video sharing site. Recently, however, Vevo more clearly showing signs of independence, trying to distance himself from his longtime partner. So, today, Vevo launches in Germany, its own music service, which will not be present Google.
According to Vevo, they signed a licensing agreement with the Association of German Gema, representing the interests of rights holders in the local market and producing their copyright fees for the use of their content. Google previously had significant differences with respect to payments Gema, the latter filed a lawsuit against YouTube, seeking closure of the last in Germany. Nick Jones, senior vice president of Vevo, said that the company access to the German market was "very difficult".
According to him, Vevo will develop in the direction of independence, but while the company is not going to 100% for distance and Vevo YouTube remains a key partner for the distribution of content on the Internet. "Out on the German market alone, we want to try samoukrepitsya as an independent brand," - he said. expected that the German Vevo project will provide access to approximately 75,000 video clips, recordings of concerts, and also launched a mobile and web-based clients in including the platform Apple TV.
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