MTS is not going to sell the iPhone on the same terms - CEO]
Mobile operator MTS intends to seek better conditions for themselves in the sale of smartphones Apple. The company said that they had received a good environment from Nokia and Microsoft, and the number of vehicles sold in the Windows Phone equal to the share of the iPhone in general. "Apple wants operators a lot of money, subsidies on the iPhone, as well as their progress in Russia. Now it has become unprofitable for us.'s Good that we stopped selling iPhone, since such a model would have a negative sales margins," - said in an interview Bloomberg CEO Andrei Dubovskov.
MTS has stopped selling the iPhone at the end of 2012 and at the same time strengthened partnerships with other manufacturers. The company took in November last year to visit the head of Microsoft Steve Ballmer and Nokia CEO Stephen Elop. Following the meeting agreed to promote cellular company in the Russian market and opened the phones Lumia Windows Phone area in its stores.
According to IDC, Windows Phone share in Russia in the first quarter was 8.2%, against 5.1% in the previous quarter, while as Apple's share fell during the same period from 9 to 8.3%. "MTS has made a bet on Windows Phone, and its decision not to sell the iPhone clearly contributes to this trend," - says Simon Baker, an analyst with IDC. "How much effort and historically constituted power of the Nokia brand in Russia."
"When a manufacturer is willing to assist in the promotion and offers special conditions for our customers, its share of our sales increases. As a result of this cooperation, sell Windows Phone and Android in our retail network is growing faster than the overall Russian market ", - said the head of the MTS. Also, in an interview with Bloomberg Dubrovschi said that MTS is not going to buy a network of "The Messenger", despite the circulation of such rumors in the industry.
According to him, and MTS Messenger now happy partnership. "If we spend $ 500 million for the purchase of liaison, it will not bring any benefits to the MTS. Would be better if the same money we get for profit sharing scheme in the next few years" - says CEO of MTS.
.jpg)
