Ericsson returns to the mobile market?
Swedish Ericsson for its long history three times already went to the mobile market and was returning to him. Now the company is completely focused on the operating cellular business. Today, however, Ericsson said that the company is attempting to return again in the mobile segment. Last week, the manufacturer presented a 17-dollar mobile chip for modern smartphones, focused on broadband. The company said it is negotiating with manufacturers of smartphones, particularly Apple and Samsung, with respect to sales of the new chip for their new smartphones.
In Ericsson say that the power of the chip at premium, and the price - below. Analytical firm Strategy Analytics said that the new market Ericsson starts to compete with players like Qualcomm, Intel, STM. It is noteworthy that the company Broadcom, the former until recently one of the largest vendors' solutions for mobile broadband services, announced her retirement from this segment last week. "Market where goes Ericsson, huge.
Here there are more than a billion smartphones, so place a number of new players have definitely here "- believes Bjorn Ekelund, head of Ericsson Strategy. Though Ericsson is one of the parents of the mobile phone market, increased competition in the early 2000s led to the fact that the company has gone mobile market, focusing on mobile networks. Ericsson later formed a joint venture with Sony mobile to produce mobile phones, as well as a joint venture with STMicroelectronics - ST-Ericsson, but they both failed in the market. Now Ericsson does not exclude the possibility that in the future the company will release some new solutions for mobile audience.
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