"M. Video" reduces the volume of sales of mobile phones
The retailer "M. Video" cuts in its range of classic mobile phones - this is due to the trend of recent years, the steady increase in the proportion of smartphone sales. Thus, in the first half of 2013 the share of smartphones in the sales of mobile phones and smartphones, "M. Video" increased to 70% from 50% in the first half of 2012 (data in physical terms). At the same time, according to analysts network of smartphones on the market up to six months was about 42%. parallel with the growth of the share of smartphones is a redistribution of shares and brands within the category.
Shares of leading A-brands shrinking amid increasing positions B and C brands - OEM-manufacturers dominate the smartphone segment cost of 3000-5000 rubles and replacing the classic mobile phones. While sales of A-brands in pieces and money showing a positive trend due to the introduction of new flagship models and the development of a segment of smartphones with larger sizes (over 5 "). "Today, the status of smartphone devices has become a thing essential to an essential attribute of our lives. The smartphone market is growing due to the increasing volume, covering demand. Devices B-brands have strengthened their position and tightened to a segment of the A-brands in terms of technology. The ecosystem of software and applications for smartphones budget price segment is already working at the level comparable to the more expensive devices, "- said Enrique Fernandez, commercial director of" M. Video.
" With the II quarter the company has revised its product range in favor of more affordable smartphones B-brands . For example: Prestigio smartphone sales totaled 2,500 units for 2 weeks, and have already started selling the devices from Texet and several other manufacturers. In May-June 2013 the proportion of C-brands in the sales network grew from 2% to 8%. Most of these brands produce low cost smart phones from 2 to 5 thousand. "smartphone market shows positive dynamics. Its expansion is due to the growing share of low-end phones, and C-brands, which replace mobile phones.
And first of all, the market is open for devices with good characteristics - brand awareness in the public secondary-market ", - said Sergey Sukhorukov, head of the" Telecom. " In the first half of 2013 the share of "M. Video" in the smartphone market grew to 7 %. Category of smart phones and mobile phones has shown an increase in "M. Video" in real terms by 10.5%, while the market showed a drop of almost 2%. In value terms, sales growth in the "M. Video" outperform the market by more than a factor of 2 (the market grew by 19%, sales of "M. Video" - by 43%).
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