Camera manufacturer Nikon has reduced the annual financial forecast
Japanese camera manufacturer Nikon today has reduced the annual forecast financial performance due to falling demand for camera-"Soap", which once helped the manufacturer of your camera out of the crisis. Now, "Soap" are victims of smartphones and tablets. Nikon Guide also notes that it is not satisfied with the results of the company in the U.S. and Europe, where demand for the cheapest "Soap" as well as the most expensive SLR camera was very low.
In Nikon expect that the demand for low-end models of cameras will continue to fall until at least the end of the year. In the future, the producers intend to bring to market a new generation of data cells with new technology survey. estimated the Japan Association CIPA (Camera and Imaging Products Association) demand for compact cameras for the year fell by 48%, but in Japan it rose by 16%. Earlier, similar data led and Japanese camera manufacturer Olympus. In Nikon say the company also faced with falling growth rates in China and other developing countries.
Already, sales dynamics here worse than expected. In Nikon hopes that at least in the next year the situation will be corrected in the PRC. Today, Nikon has reduced the forecast for sales of steppers - expensive lithography machines used in the semiconductor manufacturing process. The cost of a stepper can be up to $ 10 million.
The company said that in the first two quarters of Nikon sold 38 steppers, while the rest of the year, the company expects sales for a maximum 37 steppers. During the reporting quarter, the company reported a profit of $ 6.03 billion yen, against 9.07 billion a year earlier. Annual operating profit Nikon is expected to reach 65 billion yen or 673 million dollars. Initially, the company expected the figure of 85 billion yen.
.jpg)
