Twitter buys Trendrr
Competition between Twitter and Facebook for the attention of advertisers and media analysts, the market continues. Previously, the two companies have already made a number of developments aimed at the study of user-generated content, the company is now competing to see who will be able to better and more productive to use this custom content in their (and advertising) interests. Today, Twitter has acquired the development, by means of which the company will be able to monitor trends in user discussions Twitter.
On Twitter, bought a company Trendrr, which creates an analytical platform for online analysis of user comments on blogs and social networks in relation to certain projects on television. User Trendrr products are media companies, TV stations and other media professionals of the market, who are studying the audience's reaction to certain news, TV shows or movies. Zest Trendrr products is that they work in real time, ie, the analytical data generated immediately same, with the advent of user of comments on given topics.
Clearly the value of the "live" analysts are significantly higher than statistical reporting week or month ago. transaction value by buying Trendrr not disclosed. recall that in February this year, Twitter acquired the company Bluefin Labs, which has since become a springboard for the program Amplify, implemented by Twitter.
Here, too, you can create some reports to advertisers by the reaction of consumers of goods and services. interesting to note that in the past month Trendrr, while still being an independent, announced that Facebook - this is one of the most successful platforms for media, analysts, users are five times more likely to discuss the TV program and movies, rather than on other sites and social networks. At the same time, many have rated it as flirting with Facebook and a sign that the latter may soon Trendrr to lay their hands on.
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