Microsoft cuts prices on Tablets Surface Pro
Microsoft yesterday lowered the price of its tablet Surface Pro for $ 100, or 10%, a 64-gigabyte model now costs $ 799, 128-gigabyte - $ 899. Note that the price reduction comes three weeks after the company dropped the price of the model Surface RT by 30%. Microsoft says that prices are going down to the United States, Canada, China, Hong Kong and Taiwan.
The company did not report a decline in prices for other markets. In the U.S., retailers have already started to sell on Sunday Surface Pro at discounted prices. Recall that the Surface Pro tablets based on the operating system Windows 8 processors and Intel, while the Surface RT ARM-based chips and a dedicated system Windows RT. As a result, architecture support x86, Tablets Pro can work with popular programs such as MS Office, Exchange, and others. lowering prices for Surface RT, in Microsoft claimed that the fall dated to the beginning of the new school year in September.
Traditionally, in August, there is a small seasonal increase in sales of new PCs and laptops, so manufacturers and OEM-pickers from this period make pricing a little more encouraging. In addition, earlier in the industry, there were rumors that Microsoft will update this fall lineup Surface, so the price reduction can be interpreted as a desire to accelerate the emptying of warehouses in anticipation of the new models.
Last week, Microsoft announced financial documents from which it follows that the model itself MIDs, while the company is losing money and the proceeds from sales of the software giant's Surface for the first six months amounted to 853 million dollars, while the write-offs associated with the implementation of the activities was $ 900 million.
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