The founder of Amazon bought for $ 250 million The Washington Post
President and founder of the Internet company Amazon Jeff Bezos buys American publishing house of The Washington Post for $ 250 million. Announcing the deal, an Internet entrepreneur said that buying one of the oldest American publications as a private person and this purchase is not relevant to Amazon. So far, over the past 80 years, the publishing house owned by The Washington Post Graham family. "Years of family newspaper business made us think about whether there is a new way to make better Post. Jeff Bezos proven technology and business genius, he has a strategic approach to business and personal responsibility will make it a good new owner of the Post ", - said the head of the current edition of Donald Graham.
The Washington Post Company in addition to the main edition also has a number of other assets that remain under control until the Graham family. The very same deal on the sale of the newspaper will end in two months. Experts note that the peak of popularity of The Washington Post was in the coverage of the Watergate scandal in the United States. However, in recent years, the publication has not been able to find a model of earnings on the Internet and start to deal with falling circulation, as well as to lower financial performance. Obviously, the new owner, who achieved phenomenal success of the Internet can help and The Washington Post go to the Internet rails.
Now the popularity of the publication remains high among older Americans, while young people prefer other publications. According metric Alliance for Audited Media, today The Washington Post - the seventh most popular newspapers in the United States, its audience of about 475 000 people, or 7% niche than in the summer of 2012. In an open letter posted on the newspaper's website, Bezos said that he would not interfere in the daily business of publication and will not influence the editorial policy, but he said he would look for ways to "increase the value to the readers of the newspaper" .
"Of course, some changes will occur. Obviously, the Internet has transformed almost all elements of business news, news cycles are significantly reduced, reducing the long-term profit publications and creating a new model of media competition," - said in a letter to Bezos. In the letter, he did not say exactly what changes waiting for The Washington Post.
From his letters it is clear only that it plans to significantly increase the share of digital content. recall that a few days before the announcement of the deal with The Washington Post the largest U.S. newspaper chain The New York Post said it was selling its structure included in the newspaper The Boston Globe for $ 70 million. In 1993 it was bought for $ 1.1 billion.
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