Google will invest $ 500 million in marketing smartphone Moto X
The Wall Street Journal reports that the Internet giant intends to provide broad support for the future flagship smartphone, Moto X, which is now maturing in the depths of Motorola Mobility. The latter was bought by Google a year ago. According to the press, Google intends to invest in the promotion of Moto X about $ 500 million. It is also reported that the flagship unit will be sold not only in the U.S. but also outside the country. In the United States, according to WSJ, the device will sell AT & T, Sprint, T-Mobile and Verizon Wireless. The output device is expected this autumn.
Earlier, there were reports according to which the Moto X will be fully American gadget, its assembly will take place only in the United States. As Google says that the new product though and will be more expensive to manufacture than the model, assembled in China , Google plans to save on logistics. In addition, the company promises that MotoX will be sold to low-margin, and this contrasts with the policy of Apple. Dennis Woodside, head of Motorola Mobility said that the new phone manufactured jointly by Google and Motorola. Himself Woodside led Motorola shortly after Google closed a deal to purchase the company at the end of 2011.
He said that MotoX will treat the flagship devices and compete not only with the iPhone, but with the Galaxy S4 and HTC One. According to Woodside, the new device "will be in touch with what is going on around him," in addition to this, the manufacturer has determined that the device will be able to interact with a larger number of devices than existing devices. "The smartphone can guess in advance the needs of the user," - he said. smartphone will be located inside the sensor (gyroscope and accelerometer), which initially will be included and will constantly monitor the machine, so he would be smart to understand whether it is in your pocket, is on the desk or lying in the car that travels at a speed of 100 km / h.
Based on this, the phone will offer to run certain applications. In Motorola promised that their device will be cheaper iPhone 5 and allow the user to join the massive functionality, which is now present mainly in smartphones upper price category. Woodside says that most of the smartphones sold the top priced at a margin of 50% and above, but MotoX will have different sales strategies. In the end, the machine must be to provoke and other manufacturers to lower the bar prices. The head of the company said that the device itself will be assembled in the U.S. Texas, but about 70% of its components will be shipped from Asia.
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